Your impact.
As Lead Product Manager, you will be responsible for the product direction of a key component of our new cloud platform and will lead the business analysis team that supports it. You will report directly to the Head of Product and serve as his subject-matter sparring partner.
You don't focus on individual features, but rather on determining which generic capabilities the platform needs to best serve the market. In doing so, you align customers, development teams, and commercial stakeholders.
You ensure that the new platform offers the functionality customers need today, while at the same time paving the way for a scalable future. You translate a complex, historically evolved domain into consistent, future-proof platform choices.
Your Responsibilities
- You determine the product direction for your part of the platform: which features should be generic, what is a true must-have, and which customizations do not belong on a scalable platform.
- You will lead the business analysis discipline in terms of both content and process and complete the transition to independent specialists who add value both early in the process (analysis and discovery) and later on (testing, documentation, and deployment).
- You will strengthen the team's independence and professionalism and help the discipline continue to mature.
- You ensure functional coverage on an ongoing basis, so that missing essential features are identified early on and do not come to light only during customer implementations.
- You will take ownership of user acceptance testing (UAT) and its integration with data migration processes within the product domain.
- You’ll work closely with stakeholders from client organizations, development, and sales throughout the entire process, and stay the course when interests diverge.
- You’ll make AI an integral part of product management and business analysis and help the team successfully adopt this way of working.
AI at Anva
At Anva, AI is not an experiment or a side issue, but a fundamental part of how we develop our platform.
The field of analysis, in particular, is changing rapidly. Tasks such as writing requirements, documentation, and test scenarios are increasingly being supported by AI. As a result, the focus is shifting to where people add the most value: making judgments, setting priorities, validating assumptions, and making the right platform choices.
We see that as an opportunity. Not because people are becoming less important, but because their expertise is actually having a greater impact.
We are therefore looking for someone who not only embraces this development but also helps guide it. Someone who is already actively using AI, takes the work to the next level, and helps colleagues take the same step.
This isn't just another skill on a list. It's one of the reasons this role exists.
This is what we offer you.
A key role within a rapidly evolving organization: end-to-end ownership of a crucial component of our new platform, a direct line to the Head of Product, and a clear path to broader product responsibility.
You’ll have the opportunity to shape both the product direction and the further development of the business analysis discipline within a platform that will help set the industry standard in the coming years.
Salary and extras
A salary that matches your seniority, experience, and impact. We look at who you are and what you bring to the table. In addition, you will receive extras that make a difference, so that you can fully focus on what you are here to do.
vacation daysYou get 27.5 vacation days to recharge, travel, or just do nothing. Because sustainable performance starts with sufficient rest. We believe it is important that you have time for yourself, your family, or your passions.
non-contributory pensionWe pay your pension contributions in full. This means you automatically build up your pension for later, without it costing you anything now. That gives you peace of mind and security, just as it should be.
Growth
At ANVA, you will be given the opportunity to develop yourself. Through training, coaching, and (international) career opportunities, you can broaden or deepen your role. Your ambition determines the direction.
Workation
Ready for some sun and inspiration? You will have the opportunity to work temporarily from the Caribbean. This allows you to combine productivity with a unique experience at one of our international locations.
’s AI First Tech VisionIn every role, we encourage the use of AI as a smart tool to support your daily work. Not as a replacement, but as a powerful complement to help you work faster, better, and more efficiently. This approach fosters innovation while also valuing your own expertise.
Working from home
Hybrid working is a matter of course for us. You will receive a work-from-home budget of €750 to set up a comfortable and professional workspace. This allows you to work just as comfortably at home as you would in the office.
Food & drink
At the office, you can enjoy barista coffee, fresh juices, and fresh fruit. Our hospitality colleagues ensure that you have everything you need. Small details that make your working day just that little bit better.
Fun!
We regularly organize staff events, ranging from substantive sessions to sporting and social activities. Participation is always voluntary, but having fun together is part of who we are.
Financially Fit
You can make use of independent financial advice for your personal situation. Whether it concerns your pension, mortgage, or other financial questions, we are happy to help you look ahead with confidence.
Who are you?
- HBO/WO level and extensive experience in a leadership and analytical role in a complex environment.
- Proven experience in establishing a business analysis discipline (or similar role)—not by doing the best work yourself, but by helping a team achieve that.
- Strong in stakeholder management from start to finish; you maintain a clear overview when the interests of the client, development, and sales conflict.
- You translate a complex, organically grown domain into generic, scalable platform choices and distinguish between true "must-haves" and custom features that don't belong on a platform.
- You use AI actively and judiciously, and view the repositioning of your discipline as central to your work.
- Domain knowledge of insurance or legacy core systems is a plus, but not a requirement. You’ll build that expertise here, with direct support from people who know the field from the inside out. What we can’t teach you is your ability to lead a team and unravel a complex field.
- Excellent command of Dutch; you have no trouble communicating in English in an international setting.
Where will you end up?
For over 50 years, we at ANVA have been developing software for the insurance industry. What began as an industry-led initiative has grown into an innovative fintech company used by more than 10,000 professionals every day. With our software, we help insurers, Managing General Agents advisors serve millions of customers more effectively and efficiently.

From our offices in Amersfoort and Bergen op Zoom, our team of around 200 colleagues is shaping the future of financial services. We do this using smart technology; for us, AI isn’t just an experiment, but a core and essential component in the development and continuous improvement of our platform. But beyond smart technology, what really sets us apart is our teamwork: collaborating, taking initiative, and getting a little better every day.
When you walk into ANVA, you’ll notice it right away: there’s a great mix of focus, innovation, and fun here! You’ll be working alongside smart, thoughtful, and curious colleagues who love to get things done but also know how to keep things in perspective. We work hard, brainstorm a lot, learn quickly, and celebrate both small and big successes along the way. Where will you end up? A place where your ideas are welcome, new ideas are valued, your growth is taken seriously, and your colleagues are always willing to brainstorm (or grab coffee)!
Sounds like a place where you could settle down? Great. We'd love to get to know you.
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