It's easy to shout that our customers are at the center of everything we do. After all, there are many companies that say that, but then follow up with a slew of examples of customers who don't feel that way. In our view, it's not about fulfilling individual customer needs as quickly as possible. It's about the experience customers have with the choices we make.
All ANVA colleagues play an important role in facets of this connection. For example during the past AM:day, where we were of course present on behalf of ANVA and were able to meet and talk to many customers. And also recently during our partner and ambassador day on November 17 last. What fun and pleasure it was to experience a day full of inspiration and informal conversations with them. Both examples of what I consider a wonderful interpretation of connecting customers!
Like our customers, our 20-plus ambassadors and partners are also of great value to us. Our ambassadors have actively participated in product developments that are valuable for their business. They are happy to help shape the future of these products and, together with our product owners, invest time and energy during the concept phase, development, testing and commissioning.
Our partners are also working daily to enrich the ANVA platform with their applications. To this end, a large number of links have been created (mostly APIs) that provide seamless integration for data exchanges. Among other things, in accordance with the scalability and security requirements that are so much needed in our industry. We always work closely with a customer to successfully pilot the link and market it more widely. This often creates an ambassadorship: from the triangle partner, customer and ANVA. Great fun!
Our partners and ambassadors have in common that they both work to make the ANVA platform more valuable to the entire industry. Without them, we would not be where we are today. So that was the reason we dedicated our past partner and ambassador day to a big: THANK YOU!
Daan van der Lugt, CCO ANVA
