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Involving customers in a new functionality: what's involved?

1
March
2023

The communication looks good and you all have received by now we have a Datastore, our new data warehouse concept. New functionality that we offer to customers. But what precedes this and what do you as a customer notice now? In this blog I would like to take you behind the scenes of the customer domain around the Datastore.

From the beginning, our product marketer has been hooked up with the Datastore developments in the data team. Is there a need for this solution in the market, how are we going to offer it, what does it cost and many more questions. During development, we also play a role as a customer domain. Our consultants are part of the data team and participated in the development. Then it turns out that everything seems to work and this can really become a nice added value for customers. That's going to scale up!

From then on, colleagues from marketing and leads Customer Support and Consultancy will also be hooked up. How should the rollout process go? What questions can we expect and thus prevent? When will we launch and with what expressions? Again, a lot of questions to which we have to find answers together with the product owner, the development team and customer domain. Service Level managers and Account manager are already dropping it to a number of customers and they seem enthusiastic as well.

To make sure it works in practice, pilot customers were involved and they enthusiastically indicated that they wanted to continue with it. The development team plays a major role in this, within the customer domain we do not yet have the right processes in place and the knowledge is still lacking. All issues we solved before the launch. We now have four consultants who know the ins and outs, a page with frequently asked questions and a really cool website and newsletter. After 30 happy customers, we are going to make many more happy.

In the last week, we walk around the office with many colleagues, texts are shared one more time. We call a number of clients to have them read into the communication. Is our message clear, are you motivated to take the next step and do you have any tips? All questions that come up in the interviews. When Daan and Justin are also enthusiastic about all the communications, the moment has come ... the website goes live and the mailing goes out!

For me as Lead Consultancy the moment to look at the phone and mailbox with excitement ... is there interest or not. I am not disappointed, within a very short time the applications come in. That's going to be putting diaries side by side and scheduling introductions to our consultants. Because that is the first thing that happens now, there is interest, we plan an introduction and then customers are completely taken through the Datastore via Teams in 1.5 hours. It is very nice if a customer already knows what they are doing with data now so we can immediately determine what switching is going to mean.

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